- Category: Web Copy
- Client: Author Jae Holt
- Project date: December, 2020
- Project URL: www.jaeholt.mixedplatecreative.com
The Need: I needed my own copywriting services to redesign my author page. As part of the marketing plan, I wanted a landing page that interested readers would reach when clicking through an ad or social media post. The goal was to encourage visitors to read more about the novel and click through to purchase the book on their preferred platform.
The Process: I researched other independent author websites in similar genres to get an idea of what their landing pages looked like. Based on the prevelant layouts, I created a headline that matched the theme of the novel with a call to buy the book. If a reader wanted to know more, they could continue to the About section that included the book blurb, a short write up, and a reader testimonial, with another call to find a bookseller. I also included my author bio and a signup form that offered a monthly newsletter and access to one of my recent micro-fiction stories.
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