Project information

  • Category: Web design
  • Client: Armin Ausejo Photography
  • Project date: March, 2020
  • Project URL:

The Details

The Need: Armin Ausejo wanted to return to freelance photography and needed to update his web bio. He was looking for copy that would highlight his experience and ability to capture the emotions of the moment on film. He needed both a long-form bio and a short-form bio for his website, media packet, and his social media accounts.

The Process: I first looked at his original bio and his website as a whole to get an idea of the brand voice he wanted. His personality is very social and conversational, which comes through on his website. Because of his busy schedule, I conducted my initial interview over email, and any follow-ups were addressed via email or text. Within a week, I provided a complete draft of a long-form and short-form bio for his review. The drafts were mocked up in Adobe XD so he could envision what his copy might look like on a website. He requested edits that were addressed immediately and final deliverables were given in the form of a Word document that he could edit or copy as needed.

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